Situation:

Multi-channel outdoor brand with late product, excess inventory, and inability to accurately forecast & deliver revenue targets.

Actions:

• Established a GTM calendar and process that aligned all business functions to ensure on-time execution from product development through to the customer.  
• Implemented Open-to-Buy and S&OP processes that aligned product buys with top line sales plan & budget.
• Re-worked fulfillment process with 3PL, established KPIs for internal and external teams, negotiated capacity & timing with suppliers.

Results:

‍Reduced air freight expenses by $2M or 80% while improving on-time deliveries by 20%. Reduced markdowns for retailers due to higher sell-throughs. Exceeded revenue targets for wholesale channels by 8% and e-commerce by 18%.

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